40 easy ways to go green.

If you haven't checked out the No Impact Man blog yet, please do. A guy, Colin, living in New York City decides he's going to live by making as little impact on the environment as possible. It's a great read.

His "40 steps on the personal path to green" post is a good primer if you're looking for ideas to reduce your own impact on our world.

Experiments like Colin's are what makes this whole "green movement" so interesting: no one has figured it all out, but - bit by bit - we're getting closer.

Links of the week.

• Reuse disposable items [from Lifehacker.com]
• Another list of ways to reuse stuff [from Tipnut.com]
• Backlash against green marketing [fromSeth Godin's blog]

That last one is interesting, because I noticed the big brew-haha that went on during the week of Earth Day. Can we really be "green" by buying (and throwing away) more stuff? Probably not.