Whole Foods says 'BYOB'

Whole Foods won't say paper or plastic - they'll say bring your own.

That's thanks to their new "Bring your own bag" (or BYOB) program, outlined on their site here.

When you bring your own bag to any Whole Foods shopping location, they will give you a refund of 5 cents per bag. They also have their own canvass bags, as we've lauded before, available for the usual 99 cents.

But what about paper? Says Whole Foods:

We aren’t trying to settle the "paper vs. plastic" debate. We say "reuse!" instead. But when you don't reuse, we provide 100% recycled (and recyclable) paper bags.